{"id":265,"date":"2026-06-24T14:27:45","date_gmt":"2026-06-24T14:27:45","guid":{"rendered":"https:\/\/365prepcenter.com\/blog\/amazon-ecommerce-%e5%91%a8%e5%91%a8%e6%96%b0%e9%97%bb%e6%91%98%e8%a6%81-%e7%ac%ac2%e5%91%a8\/"},"modified":"2026-06-24T14:27:46","modified_gmt":"2026-06-24T14:27:46","slug":"amazon-ecommerce-%e5%91%a8%e5%91%a8%e6%96%b0%e9%97%bb%e6%91%98%e8%a6%81-%e7%ac%ac2%e5%91%a8","status":"publish","type":"post","link":"https:\/\/365prepcenter.com\/blog\/zh\/amazon-ecommerce-%e5%91%a8%e5%91%a8%e6%96%b0%e9%97%bb%e6%91%98%e8%a6%81-%e7%ac%ac2%e5%91%a8\/","title":{"rendered":"Amazon & eCommerce \u5468\u5468\u65b0\u95fb\u6458\u8981 \u2014 \u7b2c2\u5468"},"content":{"rendered":"

Amazon & eCommerce \u5468\u5468\u65b0\u95fb\u6458\u8981 \u2014 \u7b2c2\u5468<\/h1>\n

\u4e0a\u5468\u4e8c\uff0c\u4e00\u4f4d\u5356\u5bb6\u7ed9\u6211\u4eec\u6253\u6765\u7535\u8bdd\u3002\u5979\u521a\u521a\u6536\u5230\u4e86340\u4ef6\u5546\u54c1\u7684\u6ede\u9500\u5e93\u5b58\u901a\u77e5\uff0c\u4f46\u4e0d\u77e5\u9053\u539f\u56e0\u3002\u7ed3\u679c\u53d1\u73b0Amazon\u6084\u6084\u66f4\u65b0\u4e86\u4e00\u9879listing\u5c5e\u6027\u8981\u6c42\u2014\u2014\u6ca1\u6709\u4efb\u4f55\u516c\u544a\u2014\u2014\u800c\u5979\u7684\u9884\u5904\u7406\u4e0e\u65b0\u89c4\u683c\u4e0d\u7b26\u3002\u90a3\u662f1,200\u7f8e\u5143\u7684\u5546\u54c1\u5806\u653e\u5728\u4e00\u4e2a\u914d\u9001\u4e2d\u5fc3\uff0c\u65e0\u6cd5\u5c65\u884c\u3002\u672c\u5468\u7684\u6458\u8981\u6db5\u76d6\u4e86\u5b9e\u9645\u5f71\u54cd\u5356\u5bb6\u7684\u884c\u52a8\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u7406\u8bba\u4e0a\u7684\u3002<\/p>\n

Amazon \u6084\u6084\u63d0\u9ad8\u4e86FBA\u5165\u5e93\u653e\u7f6e\u8d39\u7528<\/h2>\n

\u5982\u679c\u60a8\u8fd0\u5f80\u5355\u4e2a\u5165\u5e93\u5730\u70b9\u5e76\u4f9d\u8d56Amazon\u5206\u914d\u60a8\u7684\u5e93\u5b58\uff0c\u90a3\u60a8\u5c31\u8981\u4e3a\u6b64\u4ed8\u8d39\u3002Amazon\u7684\u5165\u5e93\u653e\u7f6e\u8d39\u7528\u2014\u2014\u57282024\u5e743\u6708\u63a8\u51fa\u2014\u2014\u5df2\u7ecf\u8fdb\u884c\u4e86\u8c03\u6574\uff0c\u5927\u591a\u6570\u5356\u5bb6\u90fd\u6ca1\u6709\u6ce8\u610f\u5230\u3002\u5bf9\u4e8e\u6807\u51c6\u5c3a\u5bf8\u5546\u54c1\uff0c\u53d6\u51b3\u4e8e\u60a8\u662f\u5426\u4f7f\u7528Amazon\u4f18\u5316\u7684shipment\u5206\u914d\u6216\u6700\u5c11\u5206\u914d\uff0c\u8d39\u7528\u4ece\u6bcf\u5355\u4f4d$0.21\u5230$0.49\u4e0d\u7b49\u3002<\/p>\n

\u6211\u4eec\u6bcf\u5468\u5728\u4ed3\u5e93\u90fd\u80fd\u770b\u5230\u8fd9\u79cd\u60c5\u51b5\u3002\u5356\u5bb6\u5728Q1\u6784\u5efa\u6210\u672c\u6a21\u578b\uff0c\u7136\u540e\u518d\u4e5f\u4e0d\u66f4\u65b0\u5b83\u3002\u5230Q3\u65f6\u4ed6\u4eec\u7684\u5229\u6da6\u5c31\u4e0d\u5bf9\u4e86\uff0c\u4f46\u4ed6\u4eec\u4e0d\u77e5\u9053\u4e3a\u4ec0\u4e48\u3002\u67e5\u770bSeller Central\u4e2d\u7684\u5165\u5e93\u653e\u7f6e\u8d39\u7528\u62a5\u544a\uff0c\u4f4d\u7f6e\u5728Payments > Fee Preview\u3002\u53ea\u9700\u8981\u4e94\u5206\u949f\u3002<\/p>\n

FTC\u5bf9\u8ba2\u9605\u53d6\u6d88\u7684\u5ba1\u67e5\u2014\u2014\u5bf9eCommerce\u54c1\u724c\u610f\u5473\u7740\u4ec0\u4e48<\/h2>\n

“\u70b9\u51fb\u53d6\u6d88”\u89c4\u5219\u73b0\u5728\u6b63\u5728\u6267\u884c\u3002\u5982\u679c\u60a8\u8fd0\u8425\u8ba2\u9605\u6a21\u5f0f\u2014\u2014\u901a\u8fc7\u60a8\u7684DTC\u7f51\u7ad9\u8ba2\u9605\u5e76\u4fdd\u5b58\u3001\u4f1a\u5458\u8d44\u683c\u3001\u4efb\u4f55\u5faa\u73af\u4ea7\u54c1\u2014\u2014\u53d6\u6d88\u5fc5\u987b\u548c\u6ce8\u518c\u4e00\u6837\u5bb9\u6613\u3002\u8be5\u89c4\u5219\u57282025\u5e741\u6708\u751f\u6548\u3002<\/p>\n

\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u6cd5\u5f8b\u6ce8\u811a\u3002\u5efa\u7acb\u5728\u6469\u64e6\u57fa\u7840\u4e0a\u7684\u54c1\u724c\u7559\u5b58\u73b0\u5728\u66b4\u9732\u4e86\u3002\u5982\u679c\u60a8\u7684\u53d6\u6d88\u6d41\u7a0b\u9700\u8981\u7535\u8bdd\u6216\u57cb\u85cf\u7684\u8868\u5355\uff0c\u90a3\u5c31\u662f\u76ee\u6807\u3002\u73b0\u5728\u5ba1\u8ba1\u5b83\uff0c\u5728\u6295\u8bc9\u4e3a\u60a8\u5904\u7406\u4e4b\u524d\u3002<\/p>\n

Walmart Marketplace \u5b9e\u9645\u4e0a\u6b63\u5728\u8ffd\u8d76\u2014\u2014\u8fd9\u662f\u8fdb\u5c55\u6240\u5728<\/h2>\n

Walmart\u7684\u7b2c\u4e09\u65b9\u5356\u5bb6\u6570\u91cf\u57282025\u5e74\u521d\u7a81\u7834\u4e86150,000\u4e2a\u6d3b\u8dc3\u5356\u5bb6\u3002\u66f4\u76f8\u5173\u7684\u662f\uff1a\u4ed6\u4eec\u7684WFS\uff08Walmart\u914d\u9001\u670d\u52a1\uff09\u4e24\u5929\u914d\u9001\u6807\u5fd7\u73b0\u5728\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7a81\u51fa\u663e\u793a\uff0c\u7c7b\u4f3c\u4e8ePrime\u5728Amazon\u4e0a\u7684\u8fc7\u6ee4\u65b9\u5f0f\u3002<\/p>\n

\u6211\u4eec\u6709\u4e00\u4e9b\u5ba2\u6237\u5f00\u59cb\u4e0eAmazon\u4e00\u8d77\u8fd0\u5f80WFS\u3002\u9884\u5904\u7406\u8981\u6c42\u662f\u4e0d\u540c\u7684\u2014\u2014Walmart\u6709\u7279\u5b9a\u7684\u6807\u7b7e\u653e\u7f6e\u89c4\u5219\u548c\u7eb8\u7bb1\u5c3a\u5bf8\u9650\u5236\uff0c\u5982\u679c\u60a8\u9519\u8fc7\u4e86\uff0c\u4f1a\u5bfc\u81f4\u5165\u5e93\u5931\u8d25\u3002\u4e0d\u8981\u5047\u8bbeAmazon\u9884\u5904\u7406\u89c4\u683c\u80fd\u76f4\u63a5\u8f6c\u79fb\u3002\u5b83\u4eec\u4e0d\u80fd\u3002<\/p>\n

Amazon\u7684\u8865\u507f\u653f\u7b56\u5df2\u66f4\u6539\u2014\u2014\u65f6\u95f4\u7a97\u53e3\u7f29\u77ed\u4e86<\/h2>\n

\u622a\u81f32025\u5e743\u6708\uff0cAmazon\u66f4\u65b0\u4e86\u5176\u4e22\u5931\u548c\u635f\u574f\u5e93\u5b58\u7684\u8865\u507f\u653f\u7b56\u3002\u5356\u5bb6\u73b0\u5728\u6709\u4e86\u66f4\u4e25\u683c\u7684\u7533\u62a5\u7a97\u53e3\u2014\u2014\u4ece\u58f0\u79f0\u7b26\u5408\u8d44\u683c\u4e4b\u65e5\u8d7760\u5929\u2014\u2014\u4f4e\u4e8e\u4e4b\u524d\u8bb8\u591a\u7b2c\u4e09\u65b9\u5de5\u5177\u56f4\u7ed5\u6784\u5efa\u7684\u66f4\u957f\u7a97\u53e3\u3002\u6839\u636eAmazon\u81ea\u5df1\u7684\u653f\u7b56\u6587\u4ef6\uff0c\u5728\u6b64\u7a97\u53e3\u5916\u63d0\u4ea4\u7684\u58f0\u79f0\u5c06\u4e0d\u88ab\u8003\u8651\u3002<\/p>\n

\u6211\u4eec\u7684\u4e00\u4e2a\u5ba2\u6237\u4ee5\u8270\u96be\u7684\u65b9\u5f0f\u5b66\u5230\u4e86\u8fd9\u4e00\u70b9\u3002\u4ed6\u5750\u62e5800\u7f8e\u5143\u7684\u5408\u683c\u8865\u507f\uff0c\u4f46\u56e0\u4e3a\u4ed6\u7684\u8865\u507f\u5de5\u5177\u8fd8\u6ca1\u6709\u66f4\u65b0\u5176\u903b\u8f91\u800c\u9519\u8fc7\u4e86\u7a97\u53e3\u3002\u8bbe\u7f6e\u65e5\u5386\u63d0\u9192\u3002\u6bcf\u6708\u5ba1\u67e5\u60a8\u7684FBA\u5e93\u5b58\u8c03\u6574\u62a5\u544a\uff0c\u800c\u4e0d\u662f\u6bcf\u5b63\u5ea6\u3002<\/p>\n

\u5e93\u5b58\u9650\u5236\u5728Q4\u524d\u8f6c\u53d8\u2014\u2014\u76f8\u5e94\u89c4\u5212<\/h2>\n

Amazon\u901a\u5e38\u5728\u590f\u672b\u8c03\u6574IPI\uff08\u5e93\u5b58\u7ee9\u6548\u6307\u6570\uff09\u9608\u503c\u548c\u5b58\u50a8\u9650\u5236\uff0c\u4e3a\u9ad8\u5cf0\u5b63\u8282\u505a\u51c6\u5907\u3002\u6211\u4eec\u5df2\u7ecf\u5728\u67d0\u4e9bASIN\u7c7b\u522b\u7684\u5e93\u5b58\u8865\u5145\u9650\u5236\u8ba1\u7b97\u65b9\u5f0f\u4e2d\u770b\u5230\u65e9\u671f\u4fe1\u53f7\u3002\u5982\u679c\u60a8\u7684IPI\u5f97\u5206\u4f4e\u4e8e450\uff0c\u5b58\u50a8\u9650\u5236\u53ef\u80fd\u5f88\u5feb\u53d8\u5f97\u7d27\u5f20\u3002<\/p>\n

\u5728365PrepCenter\uff0c\u6211\u4eec\u4e3a\u9700\u8981\u5728\u53d1\u9001\u524d\u5206\u6279\u6682\u5b58\u5546\u54c1\u7684\u5356\u5bb6\u6301\u6709\u5e93\u5b58\u2014\u2014\u7279\u522b\u662f\u4e3a\u4e86\u7ba1\u7406\u8865\u5145\u9650\u5236\u800c\u4e0d\u5931\u53bb\u52bf\u5934\u3002\u8fd9\u662f\u4e00\u4e2a\u5f88\u591a\u4e2d\u7b49\u9500\u91cf\u5356\u5bb6\u4f7f\u7528\u4f46\u4e0d\u516c\u5f00\u8ba8\u8bba\u7684\u5b9e\u7528\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n

\u73b0\u5728\u5728\u7801\u5934\u5b9e\u9645\u8fd0\u52a8\u7684\u662f\u4ec0\u4e48<\/h2>\n

\u8001\u5b9e\u8bf4\uff0c\u6211\u4eec\u73b0\u5728\u770b\u5230\u5165\u5e93\u91cf\u6700\u5927\u7684\u7c7b\u522b\u662f\u5bb6\u5c45\u548c\u53a8\u623f\u2014\u2014\u8fd9\u4e0e\u5178\u578b\u7684Q4\u524d\u5efa\u8bbe\u76f8\u7b26\u3002\u4f46\u9884\u5904\u7406\u9519\u8bef\u4e5f\u589e\u52a0\u4e86\u3002\u805a\u4e59\u70ef\u888b\u5931\u8d25\u3001bundled\u5546\u54c1\u4e0a\u7684FNSKU\u653e\u7f6e\u4e0d\u6b63\u786e\u3001\u888b\u5b50\u8d85\u8fc75\u82f1\u5bf8\u65f6\u7f3a\u5c11\u7a92\u606f\u8b66\u544a\u6807\u7b7e\u3002<\/p>\n

Amazon\u5bf9\u7f3a\u5c11\u805a\u4e59\u70ef\u888b\u7684\u8ba1\u5212\u5916\u9884\u5904\u7406\u8d39\u662f\u6bcf\u5355\u4f4d$0.52\u3002\u888b\u5b50\u672c\u8eab\u6210\u672c\u7ea6\u4e3a$0.04\u3002\u8fd9\u662f\u8df3\u8fc7\u4e00\u4e2a\u6b65\u9aa4\u76841,200%\u6210\u672c\u4e58\u6570\u3002\u5728Lebanon, Ohio\u7684365PrepCenter\uff0c\u6211\u4eec\u5728\u8fd9\u4e9b\u95ee\u9898\u8fdb\u5165\u914d\u9001\u4e2d\u5fc3\u4e4b\u524d\u5c31\u6355\u83b7\u5b83\u4eec\u2014\u2014\u8fd9\u5c31\u662f\u4f7f\u7528\u9884\u5904\u7406\u4e2d\u5fc3\u7684\u5168\u90e8\u610f\u4e49\u3002<\/p>\n

\u8ddf\u4e0a\u653f\u7b56\u66f4\u65b0\u3002\u5b83\u4eec\u7684\u53d8\u5316\u901f\u5ea6\u6bd4\u5927\u591a\u6570\u5356\u5bb6\u7684\u8ffd\u8e2a\u901f\u5ea6\u8981\u5feb\u3002\u5982\u679c\u60a8\u60f3\u8981\u4e00\u4e2a\u5b9e\u9645\u9605\u8bfb\u653f\u7b56\u53d8\u5316\u5e76\u6309\u7167\u89c4\u683c\u9884\u5904\u7406\u7684\u4ed3\u5e93\u56e2\u961f\uff0c\u8bf7\u4ece365PrepCenter\u83b7\u53d6\u514d\u8d39\u62a5\u4ef7<\/a>\uff0c\u770b\u770b\u4e00\u81f4\u3001\u7b26\u5408\u89c4\u683c\u7684\u9884\u5904\u7406\u662f\u4ec0\u4e48\u6837\u7684\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon & eCommerce \u5468\u5468\u65b0\u95fb\u6458\u8981 \u2014 \u7b2c2\u5468 \u4e0a\u5468\u4e8c\uff0c\u4e00\u4f4d\u5356\u5bb6\u7ed9\u6211\u4eec\u6253\u6765\u7535\u8bdd\u3002\u5979\u521a\u521a\u6536\u5230\u4e86340\u4ef6\u5546\u54c1\u7684\u6ede\u9500\u5e93\u5b58\u901a\u77e5\uff0c\u4f46\u4e0d\u77e5\u9053\u539f\u56e0\u3002\u7ed3\u679c\u53d1\u73b0Amazon\u6084\u6084\u66f4\u65b0\u4e86\u4e00\u9879listing\u5c5e\u6027\u8981\u6c42\u2014\u2014\u6ca1\u6709\u4efb\u4f55\u516c\u544a\u2014\u2014\u800c\u5979\u7684\u9884\u5904\u7406\u4e0e\u65b0\u89c4\u683c\u4e0d\u7b26\u3002\u90a3\u662f1,200\u7f8e\u5143\u7684\u5546\u54c1\u5806\u653e\u5728\u4e00\u4e2a\u914d\u9001\u4e2d\u5fc3\uff0c\u65e0\u6cd5\u5c65\u884c\u3002\u672c\u5468\u7684\u6458\u8981\u6db5\u76d6\u4e86\u5b9e\u9645\u5f71\u54cd\u5356\u5bb6\u7684\u884c\u52a8\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u7406\u8bba\u4e0a\u7684\u3002 Amazon \u6084\u6084\u63d0\u9ad8\u4e86FBA\u5165\u5e93\u653e\u7f6e\u8d39\u7528 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\u6211\u4eec\u6bcf\u5468\u5728\u4ed3\u5e93\u90fd\u80fd\u770b\u5230\u8fd9\u79cd\u60c5\u51b5\u3002\u5356\u5bb6\u5728Q1\u6784\u5efa\u6210\u672c\u6a21\u578b\uff0c\u7136\u540e\u518d\u4e5f\u4e0d\u66f4\u65b0\u5b83\u3002\u5230Q3\u65f6\u4ed6\u4eec\u7684\u5229\u6da6\u5c31\u4e0d\u5bf9\u4e86\uff0c\u4f46\u4ed6\u4eec\u4e0d\u77e5\u9053\u4e3a\u4ec0\u4e48\u3002\u67e5\u770bSeller Central\u4e2d\u7684\u5165\u5e93\u653e\u7f6e\u8d39\u7528\u62a5\u544a\uff0c\u4f4d\u7f6e\u5728Payments > Fee Preview\u3002\u53ea\u9700\u8981\u4e94\u5206\u949f\u3002 FTC\u5bf9\u8ba2\u9605\u53d6\u6d88\u7684\u5ba1\u67e5\u2014\u2014\u5bf9eCommerce\u54c1\u724c\u610f\u5473\u7740\u4ec0\u4e48 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